A website audit is a critical step in ensuring that your website is optimized for both search engines and user experience. Conducting a full website audit checks for technical issues, content optimization, and conversion optimization opportunities that can improve your website’s ranking and help you achieve your business goals. In this article, we will provide a comprehensive website audit checklist guide to help you get started with conversion optimization in 2023.
- Check for broken links. One of the first things to check for in a technical audit is broken links. Broken links can negatively impact your website’s user experience and affect its ranking.
- Verify your website’s mobile responsiveness. With the increasing use of mobile devices, it is crucial to ensure that your website is mobile-friendly. Google has stated that mobile-friendliness is a ranking factor, so it is important to make sure that your website is optimized for mobile devices.
- Ensure website speed. A slow website can negatively impact both your website’s ranking and user experience. You can use tools like Google PageSpeed Insights to check your website’s speed and identify areas for improvement.
- Check for crawl errors. Crawl errors can prevent search engines from indexing your website properly. You can use tools like Google Search Console to check for crawl errors and fix any issues that are found.
- Verify your website’s HTTPS status. Websites with HTTPS are given a ranking boost by search engines. If your website is not already using HTTPS, it is important to make the switch to secure your website and improve its ranking.
- Check for duplicate content. Duplicate content can negatively impact your website’s ranking. It is important to ensure that all of the content on your website is unique and relevant.
- Ensure your content is relevant and up-to-date. Relevant and up-to-date content can improve your website’s ranking and user experience. You should regularly review your website’s content to make sure that it is still relevant and up-to-date.
- Verify the use of keywords. Keywords play an important role in search engine optimization. Ensure that your website is optimized for relevant keywords by using them in your website’s content and meta tags.
- Check for broken images. Broken images can negatively impact your website’s user experience. It is important to regularly check your website for broken images and fix any issues that are found.
- Verify the use of alt tags. Alt tags provide a text description of images, which is helpful for search engines and users with visual impairments. Make sure that all of the images on your website have alt tags that accurately describe the image.
Conversion Optimization Audit
- Identify your website’s conversion goals. Before you can optimize your website for conversions, you need to determine what actions you want your visitors to take on your website. This could include filling out a form, making a purchase, or signing up for your newsletter.
- Check for clarity in your call-to-action. Your call-to-action (CTA) should be clear and concise. Make sure that your CTA is easy to find and that it clearly communicates the action that you want your visitors to take.
- Verify the use of landing pages. Landing pages can increase conversions by providing a focused and relevant experience for your visitors. Make sure that your website has landing pages that are optimized for your conversion goals.
- Check for consistency in your website’s design. Consistent design can improve your website’s user experience and increase conversions. Make sure that your website’s design is consistent across all pages
By conducting a full website audit and implementing conversion optimization strategies, you can improve your website’s ranking and user experience, which can lead to increased conversions and ultimately help you achieve your business goals. By following the steps in this checklist, you can ensure that your website is optimized for success in 2023.
If you are struggling with your website’s SEO and don’t have the bandwidth to do all these steps, feel free to contact us, and we will give you a comprehensive, actionable audit for your site.